The Pivoting [Play]book

THE PIVOTING [PLAY]BOOK breaks down exactly how to pivot careers, without the starting over or the mental crash out.

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why buy?

✅ step-by-step roadmap, not just vague advice

✅ audio lessons + written summaries, so you can listen or skim

✅ an interactive [work]book to reflect, plan, and apply it to your own life

✅ developed from real, lived experience pivoting from STEM to Marketing

✅ yours forever, so you can revisit it whenever career doubt creeps back in

✅ all of this for only $55 AUD = $39 USD!

who it's for

the [play]book is for you if you're in your early-ish career and feeling a little stuck.

you want to pivot, but don’t know how to start or what steps to take. you're feeling disheartened, unmotivated, overwhelmed, because pivoting feels like starting from scratch.

if you've ever asked yourself "am I actually making the right choices, or am I just wasting my time?"... this is for you.

what you get

🧠 the clarity chapter - find clarity before you pivot, ikigai exercise and guided reflection prompts

🔍 the research chapter - validate a new industry through practical and emotional pros & cons

💼 the positioning chapter - reframe your "unrelated" experience into transferable soft skills

📩 the application chapter - a simple, system for the job hunt, soft skills audit and interview prep using the STAR framework

🌱 the mindset chapter - reframe self-doubt and learn to give yourself grace through the process

💌 24/7 support from yours truly! available through DM or email

how to access the [play & work]book

once you purchase, you'll receive a file with access instructions to the playbook website and to make a copy of your workbook. simple as that - it's now yours forever!

created by Zoe Lo (@zoelo.hy), the STEM-turned-marketing girly who was in your shoes 🫶

keywords:

Career pivot

Career change guide

Job hunt

Soft skills audit

STAR framework

Interview prep

Career clarity

Ikigai

Digital workbook

Career planning template

For university students and young professionals

Early career guide

Productivity tool

Job search

Career coaching alternative