The Directed Image Starter Pack

The Directed Image Starter Pack

12 Prompts for Building a Cohesive Visual Campaign

A strong visual campaign often begins with something small: a mood, material, gesture, location, character, or fragment of a story.

The Directed Image Starter Pack includes 12 guided prompts designed to help you develop that initial instinct into a clearer, more cohesive campaign world.

The prompts lead you through the foundational decisions that shape a project, including concept, emotion, casting, environment, styling, image direction, and visual consistency.

What’s included

• 12 creative-direction prompts
• A guided process for developing an initial idea
• Prompts for defining mood, story, character, and environment
• Support for creating a more consistent visual language
• A beautifully designed PDF for easy reference

How to use the Starter Pack

Work through the prompts in order to develop a campaign from its earliest idea, or return to individual prompts whenever a project begins to feel unclear, inconsistent, or visually disconnected.

The Starter Pack can be used with ChatGPT or another conversational AI tool to explore ideas, clarify decisions, and build a stronger creative foundation before moving into image production.

Designed for image-led creative work

These prompts can be adapted for:

• Fashion and beauty campaigns
• Editorial concepts
• Brand storytelling
• AI-generated visual projects
• Portfolio work
• Personal creative projects
• Still-image and motion campaigns
• A starting point for The Directed Image method

This free resource introduces the creative-direction approach explored more deeply inside The Directed Image: Creative Direction in the Age of AI and the complete 96-page Directed Image Prompt Library.

Start with the 12 prompts, develop your campaign foundation, and begin creating images that feel connected to one clear visual idea.