Black Friday Builder Kit

Have something you could sell for the holidays—but no idea how to get people interested?

Figure out your offer, build a free tool people can use, and get your sales page, emails, and posts ready with the Black Friday Builder Kit.

You know how to make the candles, bake the cookies, provide the service, or create the digital product.

But turning that into a holiday sale brings a whole new set of questions.

What should I offer?

What should I charge?

Where will people buy it?

How do I get their attention?

And what am I supposed to post all week?

That’s what this kit helps you work through.

From “I could sell this” to a plan you can follow

The Black Friday Builder Kit gives you 10 guided prompts to copy into claude, in order.

Each prompt asks you one question at a time, gives you options based on your answers, and helps you decide what comes next.

You don’t need to know what to ask AI. You don’t need the perfect offer picked out. And you don’t have to write everything yourself.

Start with something you already know, make, or do.

First, choose an offer that makes sense for you

Maybe you’re a hairstylist putting together a gift card package. A baker selling holiday cookie boxes. A creator bundling your templates. Or a maker choosing which handmade products to feature.

The first prompts help you narrow it down to one realistic holiday offer, decide who it’s for, and choose your price, deal, and sale dates.

You’ll have something specific to prepare and promote.

Then build something useful that leads people to it

You could spend the whole month saying “my sale is coming.”

Or you could give people something they actually want to try.

The kit helps you plan, build, and publish a simple free holiday tool that connects to your paid offer.

For example:

✨ A candle gift finder that recommends scents from your collection

✨ A cookie calculator that helps shoppers decide how many boxes to order

✨ A quiz that helps clients choose a holiday service package

✨ A menu planner that introduces your recipe collection

✨ A gift budget calculator that links to your holiday products

You’ll choose the idea, review what goes inside, pick the look, and have claude build it. Then you’ll get instructions for putting it online for free.

No coding experience needed.

Now you have a useful link to share—and a natural way to introduce what you sell.

Get ready for “Where can I buy it?”

The next prompts help you choose a simple way to take payments and walk you through setting it up.

Then you’ll draft a sales page that explains your offer, who it’s for, what’s included, and how to buy.

So when someone asks for the link, you have somewhere to send them.

Have your words ready before sale week

You’ll also work through the messages that introduce your offer, build interest, and let people know when it’s time to buy.

The kit helps you write:

✨ A “get first dibs” post, two extra versions, and a DM reply

✨ Holiday emails with three subject line options for each

✨ A week of posts leading up to your sale

✨ Sale-week posts that fit how often you want to show up

✨ Replies to questions like “Can I give this as a gift?”

✨ A thank-you message for buyers and a follow-up for everyone else

You’ll have drafts based on your actual offer, ready for you to review and use.

Your 5-week plan

Week 1 · October 26–November 1

Choose your holiday offer, price, deal, and dates.

Week 2 · November 2–8

Plan and build your free holiday tool.

Week 3 · November 9–15

Get your sales page and payment setup ready, then invite people to get first dibs.

Week 4 · November 16–22

Prepare your emails and a week of posts to introduce your tool and offer.

Week 5 · November 23–30

Open your sale, answer buyer questions, and wrap things up through Cyber Monday.

Starting late? The kit includes a shorter route that skips the free tool.

Only have one weekend? Focus on choosing your offer, setting your deal, and giving people a way to buy.

How it works

1. Open a card and copy its prompt into claude.

2. Answer the questions one at a time.

3. Choose from the suggestions and review what claude creates.

4. Save your results to use in the next step.

The cards keep everything in order, and you can mark them done as you go.

Who this is for

Makers, service providers, digital creators, and small business owners who have something they can make or deliver—but want help packaging and promoting it for the holidays.

You can start without a finished product or an exact offer. You’ll need the skills and time to make or prepare whatever you choose to sell.

The kit guides your offer planning and marketing, including building your free tool. Creating or delivering your paid product or service is your part.

You’ll also need access to claude. No coding or previous AI prompting experience needed.

Give your holiday offer a plan

By the end, you can have a clear offer, a free tool to share, a place for people to buy, and your holiday messages drafted.

Instead of figuring out every piece at once, open the first card and answer one question.

Get the Black Friday Builder Kit

Share and get 50% commission too!