NOIR Brand Audit Workbook

Most brands don't have a design problem. They have a clarity problem.

This is the exact strategic framework NOIR Studios uses internally to audit brand health before recommending a single deliverable. Now it's yours.

The NOIR Brand Audit Workbook is an interactive digital tool — not a static PDF you print and forget. Open it in any browser, fill it out on screen, and export a polished PDF when you're done. No printer required.

WHAT'S INSIDE

01 — Brand Foundation

Mission, vision, values, audience, and brand promise.

02 — Visual Identity Audit

Rate your logo, color palette, typography, photography, and brand consistency on a 1-10 scale.

03 — Messaging & Voice

Evaluate your tagline, key messages, and voice consistency across web, social, and email.

04 — Digital Presence

Audit your website, mobile experience, SEO, social platforms, and local listings.

05 — Brand Experience

Map every touchpoint in the customer journey — from discovery through post-purchase.

06 — Competitive Landscape

Analyze three competitors and define your true differentiator.

07 — SWOT Analysis

An interactive four-quadrant grid for strengths, weaknesses, opportunities, and threats.

08 — Action Plan

A priority matrix with impact and urgency ratings. Plus a final recommendation summary.

FEATURES

- Fully interactive — fill out every field digitally in your browser

- Auto-save — your progress saves automatically

- 1-10 rating scales with instant visual feedback

- Auto-calculated Brand Health Score out of 100

- Export to PDF — preserves the full dark luxury design

- Works on desktop, tablet, and mobile

- No software to install. No account to create. Just open and start.

WHO THIS IS FOR

- Founders who know their brand needs work but don't know where to start

- Marketing directors preparing for a rebrand or brand refresh

- Freelancers and consultants who want a professional framework for client audits

- Anyone who's tired of guessing and wants a structured, strategic approach

This is a digital product. After purchase, you'll receive an HTML file. Open it in Chrome, Safari, or any modern browser to begin.

Built by NOIR Studios — Charlotte, NC.