PICK ONE — The $2 Product Filter

Your Notes app is full of product ideas. Your screenshots folder is worse. And you still haven't picked ONE — not because you don't have ideas, but because nobody ever gave you a way to choose. PICK ONE is a decision kit, not another idea list. In about 20 minutes you'll run your top 3 ideas through the 5 Filters — Skill, Problem, Person, Outcome, Format — score them head-to-head, shrink the winner until a real buyer can finish it in one sitting, and walk away with your product written in ONE sentence plus a 5-day build plan. Inside: the 5 Filters explained for digital + AI product sellers · Vague vs. Specific before/after examples · the Scorecard (8–10 build it, 5–7 shrink it, 0–4 park it) · the Shrink It Worksheet · 12 Starters, Already Niched · your one-sentence product lock-in page. For digital sellers, faceless creators, and AI product builders who keep starting over. 8 pages, phone-readable, do the work right inside it. Stop collecting. Start listing. Grab PICK ONE for $2, score your top 3 ideas today, and know exactly what you're building this week.