Send Season

The exact emails I'm sending this Q4

30 human-written email templates, from spooky season to New Year's Eve. Add your offer and hit send.

Picture this...

It's 10 p.m. the night before Black Friday. Your sale goes live in the morning, and the email announcing it is still a blank draft with a subject line you've rewritten four times.

This year, that email is already written.

80% of my digital product sales have come from my email list, and my Black Friday sale last year brought in almost $10k in four days.

Q4 is when my list matters most, so I wrote every email I'm sending between October 1 and December 31 and turned each one into a fill-in template for you.

You get the same emails, on the same dates, in the same order.

Here's what you'll be sending...

🎃 October: Spooky Season

7 emails to warm up your list for Black Friday with quick wins, myth-busting, and behind-the-scenes stories. Selling something in October? Two optional emails launch it and close it out on Halloween.

🖤 November: Black Friday

13 emails that take you from The VIP List all the way to Doors Closed. That includes a morning and an evening email on Black Friday and Cyber Monday, and every email gives your list a new reason to buy.

🎄 December: Holiday Season

6 emails for your holiday offer, your last-minute buyers, and a thank-you to end the year. Your digital products arrive instantly, so you'll be selling long after shipping cutoffs pass.

PLUS 4 optional holiday emails for Thanksgiving, Christmas, and Boxing Day.

Inside you'll find:

🎃 30 fill-in email templates: 26 core emails plus 4 optional holiday extras

👻 3 subject line and preview pairings for every email

🍂 A dated send calendar for October, November, and December, so you always know what goes out next

🦃 9 can't-skip emails, starred, for the weeks when Q4 gets busy

🎄 The Q4 email best practices I follow, built around what Beacons and Stan can actually do

🎁 Round-up and recommendation emails for promoting other creators' Black Friday deals

❄️ A Google Doc version of every template, ready to copy and paste

It's for you if...

✅ You sell digital products, or promote other creators' products as an affiliate

✅ You have an email list and want your Black Friday sale planned before November even starts

✅ You'd rather write your Q4 emails in one sitting than face a blank draft every week until New Year's

How it works:

1. Open the send calendar and pick your pace. Send all 26 emails, or send the 9 stars if Q4 gets busy.

2. At the start of each month, sit down and fill in that month's templates.

3. Schedule them and get back to your life.

Which email platform do I need?

Any platform works. The best practices are written for Beacons and Stan, since that's where a lot of digital product creators send from.

What if I don't have my own product yet?

The round-up and recommendation emails have you covered. They're built for promoting other creators' deals, one or several at a time.

Does this work with a small list?

Yes. Every email works the same whether you're sending to 50 people or 5,000.

What if I'm starting after October 1?

Every email works on its own. Skip the dates that have passed and start with the week you're in.

How do I get it?

Send Season lives inside my community on Skool. The second you check out, you'll get an invite with the full guide and the Google Doc version.

Every email you need this Q4 is already written.

All that's left is adding your offer.

Results vary based on your list, your offer, and the work you put in. My numbers aren't a promise of yours.

Since Send Season is an instant digital download, all sales are final and there are no refunds.