Don't just get holiday orders. Make sure they're actually worth taking.

Halloween, Thanksgiving and Christmas are coming, and you could be sitting on a pile of underpriced orders, a menu that's way too big, and a kitchen at 2 a.m. This playbook helps you decide what to sell, what to charge, and how many orders to say yes to, before you open preorders.

This isn't another holiday recipe ebook. It's the business side of holiday baking, with worksheets and templates you can use today.

What's inside (23 pages):

✔ Pick Your Holiday Strategy: a scorecard to choose 3–5 products worth making

✔ Build a Profitable Holiday Menu: a pricing worksheet that counts ingredients, packaging, labor and profit

✔ The Holiday Bundle Builder: turn single items into 4-packs, 6-packs, gift boxes and samplers without losing money

✔ Set Your Order Capacity: calculate your max order number and write down your holiday order limit

✔ Your Preorder Timeline: a week-by-week plan, plus a 2026 date cheat sheet for all three holidays

✔ Your Holiday Ordering Policy: copy-and-paste wording for payment, deadlines, pickup, late pickup, refunds, no-shows, sold out and "Can you squeeze me in?"

✔ Holiday Marketing Plan: a 14-day promo calendar and 30 captions and hooks to customize

✔ Production Planner: shop, prep, bake, decorate, package, pickup

✔ Pickup Day Sheet: know who is coming and whether they paid

✔ After-Holiday Profit Review: make each holiday a test for the next one

✔ BONUS Holiday Sales Calculator: see what a holiday will actually pay you before you commit

Perfect for: home bakers, cottage bakers and small bakery owners who want a calmer, more profitable holiday season.

Format: instant-download PDF, made to print and fill in by hand.

Created by Hangry Kitchen LLC.