Know Your Real Customer: Stop Guessing and Start Selling to the Right People

Know Your Real Customer

A Workbook for Craft Fair & Market Vendors

$4

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You've had those markets.

You set up a beautiful booth, you smiled at everyone who walked by, and you heard "how cute!" about a hundred times — but the sales just didn't come.

Here's what most vendors never figure out: it's not your products. It's not your pricing. It's that you might be setting up your entire booth for the wrong person.

This workbook helps you fix that.

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🎯 WHAT'S INSIDE (13 pages)

This isn't a course. It's a hands-on, fill-in-as-you-go workbook designed to be used at real markets, with real customers, in real time.

→ A self-assessment so you know exactly where you're starting

→ Guided prompts to build your Ideal Customer Avatar (who you THINK is buying)

→ Three market-ready Customer Data Sheets to track who is ACTUALLY buying

→ A pattern-finding reflection page to spot the truth across multiple markets

→ A Real Customer Avatar builder based on your own data — not guesswork

→ Action prompts to make one meaningful booth change right away

→ A bonus AI prompt that turns your notes into booth signs, social posts, and marketing ideas in minutes

→ A post-assessment so you can see how far you've come

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💛 WHO THIS IS FOR

This is for you if you've ever wondered why some markets feel amazing and others feel like a mystery. If you've ever changed your whole display and still weren't sure if it was right. If you've been running on gut feeling and you're ready to actually know.

You don't need to be a data person. You just need to show up, pay attention, and fill in the pages.

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🛒 For just $4, you'll walk away knowing exactly who your Real Customer is — and what to do about it.