THE PMU BUSINESS BLUEPRINT: From EIN To Your First Client
✨ The PMU Business Blueprint
Your Complete Roadmap to Build Your Permanent Makeup Business With Confidence
Feeling unsure or overwhelmed? This beginner-friendly blueprint shows you exactly what to do — from getting your EIN to booking your first client.
Perfect for new and newly trained PMU artists who want a simple, clear plan to start their business the right way.
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Who This Blueprint Is For
This guide is ideal for:
• Beginners who don’t know where to start
• Recently trained artists who feel overwhelmed
• Artists who need a business roadmap
• Anyone needing guidance from EIN → first client
• Artists who want to avoid beginner mistakes
If you’re stuck in the “I’m not sure what to do next” phase… this blueprint is for you.
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What You’ll Learn Inside (Modules + Breakdown)
📘 Module 1: Business Foundation
• EIN setup
• Business registration
• Permits + licenses
• What you do and don’t need
🎨 Module 2: Branding for Beginners
• Simple brand identity
• Creating trust as a new artist
• What makes you look professional instantly
📸 Module 3: Building Your Portfolio
• How to create a portfolio with 0–3 clients
• Photo examples
• Content ideas that attract bookings
📆 Module 4: Policies + Booking Systems
• Setting up your booking page
• What policies protect you
• How to deliver a high-end experience
💵 Module 5: Pricing Strategy
• Beginner-friendly pricing
• Raising prices confidently
• What most new artists do wrong
📣 Module 6: Marketing That Actually Works
• Local marketing steps
• What to post
• How to attract paying clients
⭐ Module 7: First Client Roadmap
Your step-by-step plan to get your first paying client.
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Total Value Breakdown
• Business Setup Guidance — $97 value
• Branding + Professional Presence Guide — $67 value
• Portfolio & Content Framework — $87 value
• Booking System Setup — $47 value
• Pricing Strategy Formula — $67 value
• Marketing Blueprint — $97 value
• First Client Roadmap — $87 value
Total Value: $548+
Your Price: Only $27
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Meet Your Instructor
I’m Reese Allen, owner of Browsin’ Boutique — an 8-year permanent makeup artist, certified in multiple PMU techniques, with an MBA in Business.
I’ve helped hundreds of women feel confident through permanent makeup, and now I’m teaching new artists how to build their business the right way — without confusion or overwhelm.
“This is the studio where I serve clients and built the blueprint you’re learning from.”
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Why This Blueprint Works
Because you don’t need:
• 🚫 Hours of YouTube
• 🚫 Guessing your next steps
• 🚫 Overthinking
• 🚫 TikTok misinformation
• 🚫 Expensive classes that skip the business side
You need a clear, simple roadmap — and this guide gives you exactly that.
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Get Instant Access – Only $27
One-time payment.
No subscriptions.
Lifetime access.
👇🏽Get Instant Access Now
@browsinboutique