[FREE] FU Money Guide
@allenfuThe 7 Things That Actually Determine Whether Your Ecomm Brand Survives
Most ecommerce advice is built by people whose only real product is the course about ecommerce. No LARPing. No generic ChatGPT'd content. No fake screenshots of Stripe dashboards from a brand nobody's heard of.
This is a free guide I put together from 5 years of actually doing it. $15M in revenue. 2 years in and out of China. 50+ factory visits. Brands that worked and brands that didn't, and the specific things that separated them.
Inside, you'll find what actually matters before you spend a cent on ads: how to calculate your real gross margin (most people get this wrong and don't know it until it's too late), what Chinese suppliers are actually saying when they say yes, the 5 scam patterns that burn first-time importers, and why the cheapest factory is almost never the cheapest option by the time your stock lands.
It pulls from two books I spent years writing. You get enough to know what you're doing wrong right now and the books go deeper on everything else.
This little field guide serves as an entree to the full books and if you like what you read in here, the full books are there when you're ready. This guide is only 2% of the value I've jammed into the interactive books that follow!